What to do with an aging department store in an attractive Berlin location? Right: Transform it into a state-of-the-art office location. This is what happened to the former GDR department store Centrum in Friedrichshain: The complete architectural conversion resulted in the Up! - one of the most attractive and sustainable office buildings in Berlin. The developer of the property is Signa Real Estate, the main tenant is Zalando.
The building in direct proximity to the East Side Gallery and the Zalando Campus in Berlin Friedrichshain has an unusual past - the huge cubic structure was opened in 1979 as a branch of the GDR department store chain Centrum and after the fall of the Wall was taken over first by Hertie and then by Galeria Kaufhof.
The building has now been completely "reinvented" and perfectly adapted to the needs of a new-work-world through the reconstruction according to plans by Gewers Pudewill and Jasper Architects. Architect: Gewers Pudewill and Jasper Architecten Lighting Design: Licht Kunst Licht AG
The most important task is performed by the E-Line Next LED continious line in black, with its interplay of lines and industrial looks.